An independent craft beer festival with a lot of space to fill: several sessions over several days. The idea: don't just fill the arena with beer nerds, fill it with people who think beer is good, want to learn a bit, and are in it for the best pre-game of their lives. Marketing ran on the kind of music you'd hear on a skate video from the Jackass era, and the graphics matched that same rough, thrown-together look — the same territory a lot of indie craft beer brands already play in with their colorful, illustrated cans. Worked in a small marketing team across graphic design, art direction, strategy and marketing.